How to Sell T-Shirts Online Profitably?

The business of selling T-Shirts online is in vogue among the E-Commerce enthusiasts of this age. This basic casual wear has a popular place in the heart of a large audience, not just for its multiplicity but also for reflecting our identities and interests. It has become a famous business choice among the entrepreneurs, designers and artists because of its relatively low investments in the start. The idea might seem enticing to you, but its popularity has led to some serious competition. Therefore, Vendorboat will help you understand the process of selling T-Shirts online profitably.

Methods to Find Success in an Online T-Shirt Business:

There are a few decisive elements that you need to consider for your online T-Shirt business to prosper. These are niche, design, brand, quality, inventory or no-inventory. A good research on these points will help you in analyzing the trends and the ways to make profits. Let us now look at the methods that will aid you in your E-Commerce journey.

  • Find A Suitable Niche: You must figure out a suitable niche that interests you, for your store to stand out in this business. Try to be as unique and creative as you can be with your niche store. You can seek inspiration from other online stores out there and come up with your own customized yet original ideas to secure your chances for success.


  • Design Your Own T-Shirt: Your T-Shirts are the main foundation of your store. So try to think out of the box and be original, when it comes to the designs. You can explore various templates on the design websites that are available. Try matching with culture trends to target youngsters. You can also take the services of local designers for quality work.


  • Verify Your Designs: Before printing the designs that you’ve come up with, you will need to validate them from other’s perspective. It is important to receive valuable feedbacks for your designs to make improvements. You can use online discussion forums like Quora, Reddit to receive honest opinions.  


  • Select A Selling Platform: Be careful in choosing your selling platform as you will be investing your time and money in it. You can set up your brand portal to manage marketing in hitherto established online markets like Flipkart and Amazon. The best option would be to set up your own ECommerce store to have more command over your designs and marketing techniques. Shopify and Woocommerce are such platforms. 

Read Shopify v/s Woocommerce: Which E-Commerce Platform to Choose? to find out what suits your business.

  • Source Your T-Shirts: To source your T-Shirts, you can choose a Dropshipping partner for your business. In Dropshipping, you don’t need to manage any inventory as the T-Shirts will be printed with your designs only when required. And it also requires less capital to get started. But make sure to source high-quality T-Shirts that you can afford, to not spoil the reputation of your store.

Know More: How to Market Your Dropshipping Business Online?


  • Print Your designs: Screen-Printing, Heat Transfer, and Direct-to-Garment (DTG) are the three common T-Shirt printing options you can consider. You can tie up with a Print On Demand company that will print the T-Shirts as soon as the order strikes in on your online store. There’s an added advantage if it is a Print on Demand and Dropshipping Company. They offer various modern printing techniques to make certain of high-quality. 

Still confused? Read Print on Demand: The Pre-Eminent Model For E-Commerce Entrepreneurs.


  • Marketing Strategies: Marketing is very essential to promote your brand. You need to fix your target audience and market in their interest to improve your business. Given below are some of the strategies that you can utilize to develop your brand awareness:

  • Provide samples to social media influencers.

  • Blogging and Guest Blogging.

  • Email-Marketing.

  • Provide offers and discounts from time to time.

  • Organize contests and campaigns.

  • Active social media presence.

  • Build reviews.

Is Online T-Shirt Business Really Profitable?

An Online T-Shirt business can easily become profitable if the format of your business is effective enough. T-Shirt is such an article of clothing that never goes out of style and is loved by everyone. And time is the factor that more or less determines the profitability of this business. In other words, you need to keep pace with the changing culture trends and your designs (or quotes) must be pertinent. Plus, if it is the time of cold weather, the sales might go down as the season is not suitable. You also need to choose between Dropshipping or Print on Demand or both models for your business and determine appropriate prices. Do proper analysis on these factors to increase your chances of profitability.

Vendorboat is a Print on Demand and Dropshipping platform. Do check out our website and allow us to help you.


To conclude, it narrows down to your business strategies. A well-thought plan and constructive strategies are required to survive in this field. Be creative and original with your designs to make a difference. Make sure to apply the above given tips and you will be able to incur success in your business through dedication and resilience.