Print on Demand-Dropshipping is a relatively new concept and is considered as the most convenient business model especially for designers and artists. The greatest advantage of this format is that it offers a lot of time for you to create a reliable brand name. The significance of good branding can’t be exaggerated because it helps you survive in this cutthroat competition. It might seem like a difficult task. In this blog, we will discuss how you can build a trustable brand with Print on Demand-Dropshipping.
Understanding Print on Demand–Dropshipping:
E-Commerce businesses are very different from traditional businesses and have their own set of problems. Let us break down the Print on Demand-Dropshipping model to understand it more clearly.
Print on Demand: It is a business model in which the products are printed with your own customized designs as per the customer demands. As the term suggests, printing is done only when an order comes in on your E-Commerce store.
To know more about Print on Demand, click here. (Print on Demand: The Pre-eminent Model For E-Commerce Entrepreneurs)
Dropshipping: It is another effective retail fulfillment model in which there is an involvement of a third party supplier. Basically, you purchase the products from your drop shipper who then ships the products directly to your customer.
Do you want to know about the profitability of Dropshipping in India? Read Is Dropshipping Profitable in India?
In Print on Demand-Dropshipping, there is no hassle of keeping an inventory. You get to vend your own merchandise on a wide range of products with your designs and it is simple to get started with. Since, the production and distribution are handled by your partner, you get more time to invest in business development, marketing and branding. Vendorboat is a Print on Demand-Dropshipping company. Visit our website to learn more.
What is Branding?
Branding is nothing but a marketing strategy in which a company frames a name, design or symbol that reflects the identity of that company and its goods and services. It is used to generate a strong and absolute insight of a company.
Why Branding is important?
Good branding provides your business with a recognition of its own. People remember your company because of a professional logo design which acts as the face of your business.
Branding motivates your employees to work with commitment and dedication in the same direction.
Your brand image grows your business value. It helps in getting word-of-mouth referrals which in turn generates new customers.
Branding creates the trust and faith of your company among the audience. It also helps in advertising.
How to Create a Trustworthy Brand with Print on Demand-Dropshipping?
Given below are the steps that you can follow to create a trustable brand. As there is an involvement of a Print on Demand-Dropshipping company, there will be a few specific functions related to it.
Step 1: Create a Brand Story: You need to create a fascinating brand story with all the essential details that define your brand. People crave for the stories with which they can relate. It is an important step because it helps you to stand out and makes you unique from your competition.
Step 2: Create your Brand Focus and Tone: You need to clearly showcase the objectives of your company to the audience. For that you need to have a vision or mission statement with the focus on the purpose that your brand serves. The tone should also be clear to reach your target audience. This will give your brand a direction.
Step 3: Settle For a Brand Name: The main identity of your company comes from the brand name. People will address your business with this name. It should be simple yet elegant and approachable. The name you choose can also point to what your brand stands for. You can make up your own words or consider other options.
Step 4: Form a Tagline: Taglines will take the popularity of your brand to some other level and also help in advertising. Make sure to create a catchy tagline to generate more attention and make it memorable. Attaching a catchphrase will project the overall value of your company.
Step 5: Design a Logo: As mentioned earlier, logo is the face of your company. It is the very first thing that comes in contact with your audience. So try to be creative and distinctive. The colour combination, shapes, fonts, size and so on, matter a lot when it comes to designing a logo. So give your best as it will be a component of your packaging, events, banners, sponsorships, etc.
Step 6: Marketing and Sales Strategy: As you will be partnering with a Print on Demand-Dropshipping company, you will be blessed with enough time to focus on marketing and sales strategies. Target your niche audience and make plans in their interest. You can take the aid of social media influencers to give your brand a voice. Email-marketing and blogging will also work in your favour. Make sure to correctly place your brand name, logo and tagline.
If you want to know more, then read How to Market Your Dropshipping Business Online?
Step 7: Be Original: You have to be original with your designs when you are working with a Print on Demand-Dropshipping company because they are providing the same materials or products to other firms as well. Since your partner will be manufacturing and delivering the products under your brand name, you have to take care that it remains trustable. You will also have the freedom to print your own designs, so do utilize it. Your exclusive designs can work as your unique selling proposition (USP).
Print on Demand and Dropshipping are the two chief models in the world of E-Commerce. And when you have the advantage of both, you can easily create a trustable brand by following the above given steps. The key is to stay original. The E-Commerce sector has a lot to offer than it seems. Work faithfully with enthusiasm to achieve success and garner respect for your brand.